4 — Photography
Using color blocking, bold and modern sets, and singling out products and highlighting product design without overcomplicating sets or backgrounds. Products are highlighted and well lit, and there is a solid use of shadows and drama in order to show off the shoe or apparel in its best light, while telling a strong visual story.
On-model executions are crisp, curated, and follow the same rules as off-model product shots. The models are chosen for their athleticism, angular features, dramatic and unique looks, and stylish inherency. Models can be counter-culture and should be a wide range of ethnicities. Hairstyles are classic, simple, and non-athletic. Make-up is acceptable. Painted nails also acceptable.
Athletes should model clothes in statuesque poses in order to show off their muscular structures and also to create a sense of boldness and inherent confidence.
