Reebok
Digital Style Guide
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1 — Voice
2 — Color and Form
3 — Typography
4 — Photography
5 — Pages
6 — Stacks
Reebok
Digital Style Guide
Updated on 04/13/2018
1 — VOICE
Guiding Principles
Brand Voice
Digital Guidelines
Reebok’s Language
2 — Color and Form
Color
Form
3 — Typography
Typefaces
Type Styles
4 — Photography
Off-Model
On-Model
5 — Pages
Home Page
Category Page
Assets Page
Customize Page
6 — STACKS
Desktop
Mobile
5 —
Pages
Home Page
Desktop — Home Page
Hero Stack
Four-up Stack
Media-Slider Stack
Mobile — Home Page
Hero Stack
Four-up Stack
Media-Slider Stack
CATEGORY PAGE
Desktop — Womens
Hero Stack
Four-up Stack
Storytelling Stack
Secondary Hero Stack
Media-Slider Stack
Mobile — Womens
Hero Stack
Four-up Stack
Storytelling Stack
Media-Slider Stack
Media-Slider Stack
ASSETS PAGE
Desktop — Assets
Hero Stack
Media-Slider Stack
Shopping Stack
Mobile — Assets
Hero Stack
Media-Slider Stack
Shopping Stack
CUSTOMIZE
Desktop — Customize
Hero Stack
Athlete (8-Up) Stack
Media-Slider Stack
Hero Stack
Mobile — Customize
Hero Stack
Athlete (8-Up) Stack
Media-Slider Stack
Hero Stack